MNteractive

Back in the day, 37signals was a web design and development company - like any number of other places in downtown Chicago (and elsewhere). Jason’s done an excellent job of offering interesting products and services to market. My personal favorite was their $2000 one-page redesign. Brilliant.

Like all service firms should - 37signals is migrating to product development model. They’ve got a handful of products I’m sure you’ve heard about.

You’ve heard about them because Jason et al. talk about them constantly on the Signal vs. Noise blog. Yes, I try out each one when they’re released and no, none of them have clicked for me. But that’s beside the point - 37signals’ products are less interesting than their promotion and marketing. I don’t know of a better example of using a blog to promote and build your business.

Case in point: Their recently announced $700
The Getting Real Workshop sold out in 12 hours.