A Best-ter Buy
Yesterday the Strib announced Best Buy’s new customer personas. According to the article, $50 million is dog-eared for reformatting 100 stores to improve the shopping experience of these 5 archetypes.
It seems to me that Ray, Barry, and Buzz already love shopping at Best Buy. Jill on the other hand, can’t stand the place. Perhaps the biggest win is Best Buy formally acknowledging Jill’s aversion to their stores.
The article reads as if prototype stores will be created to specifically focus on these archetypes. An interesting proposition - a $50,000 facelift per store to focus on developing a better relationship with a handful of customer archetypes. It’s that kind of commitment that will drive customer loyalty.
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[…] recent “Best Buy Copes with Costs” article, they report that Best Buy’s customer-centric format roll-out (and here) has been scaled back 40%. The customer centricity strategy […]
[…] n(t) , Work(t) , Good Stuff(t) SF Gate has a great follow up on my earlier Best Buy persona post Over the next few years, each of Best Buy’s 608 stores will focus on […]
[…] recent “Best Buy Copes with Costs” article, they report that Best Buy’s customer-centric format roll-out (and here) has been scaled back 40%. The customer centricity s […]