Agency.com's Subway Crash
My most recent memory of Subway, was more than a year ago, and having a very um, uncomfortable afternoon after lunching on their Classic Tuna sub. Thankfully, that’s been replaced by something equally uncomfortable. Agency.com’s on-spec pitch to be Subway agency-of-record.
Other reaction from the blog/ad world:
Bjoern Ognibeni: “Unfortunately what they have produced looks like one of the worst episodes of the “The Apprentice” mixed with the classic “Truth in Advertising” clip – sadly without any trace of irony.”
My favorite is Coudal Partner’s video response.
On the other hand, bloggers are now talking about Agency.com and Subway together. Both parties have public, measurable data on seeding del.icio.us, YouTube, and Technorati with marketing messages in an inexpensive way (whatever 3 days of Agency.com’s team cost…I’m guessing north of $30,000).
Here’s the “official” weblog: When We Roll, We Roll Big
UPDATE 25 Aug 2006: Agency.com pulls out of the running