AMA: Integrating Intelligence Departments to Drive StrategyCompetitive Intelligence & Market Research
Most of us have been asked to do more with less while simultaneously delivering better insight and more business impact. This session will discuss how one organization has brought together three related functions (market research, competitive intelligence and library science) to achieve these goals, and how the combined function operates at the Optum Division of UnitedHealth Group. You will see how combining functions creates a more customer intimate department, and how you can face the related challenges and issues
