And the Webby for navigation goes to…..
As an information architect, I was never really comfortable with the Webbys having a category for navigation in their suite of awards. This year’s winner is a great example of why contests are not really indicators of quality and best practices. A contest has its place. It is a great opportunity to promote, share and market what you are doing. You can also tell people, ‘I’ve won awards’ which I know is a very popular activity, especially in the advertising world.
But the thing that makes me most uncomfortable is that every solution is about solving a problem for a specific context. When we assume that something can be solved in a blanketed way we get the very unfruitful Flash bad/Flash good discussion. (or something similar-if it’s not Flash, it’s something else)
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For being such a design-centric retailer, I’ve always been really bummed about how poorly designed their web presence has been (and continues to be).