Author Archives: Garrick Van Buren

Garrick runs Working Pathways Inc, a company helping businesses become more responsive by improving internal and customer communications through simple, useful web applications. When Garrick isn’t evangelizing podcasts, wikis, RSS, and weblogs, and he’s assisting clients including Target, Sam’s Club, Orbitz.com, and 3M with their business communications process, information architecture, and interaction design.

Remix MPR at PublicRadioCamp - July 12th, 2008 MPR HQ , St. Paul

Latest word from Dan Grigsby on the upcoming PublicRadioCamp

We’re pleased to announce that Jon Gordon, host of Future Tense, American Public Media’s technology broadcast heard on over 100 stations nationwide, will be joining us.
We’ve tallied up the resources we’ll have to play with, remix, and generally use as building blocks. These include 37 RSS […]

[Job] CaringBridge.org Wants an Interactive Marketing Manager

CaringBridge.org, the weblog slash social network provider targeted at connecting friends and family during times of critical illness, is looking for an Interactive Marketing Manager.
For your convenience, I’ve culled the 50-line job description to:
responsible for: search marketing, SEO, web site optimization, online advertising, social networks and blogs, viral marketing and grassroots events marketing, analysis of […]

The Price of Prototyping Tools

Locally, there are passionate fans of iRise and Axure. Personally, I haven’t used either - too many deal breakers on both sides.
The latest deal breaker, iRise Files Patent Infringement Lawsuit Against Axure Software Solutions 10 weeks after it receives a software patent (a questionable idea itself). Awesome.
Let’s say, iRise wins: eradicating Axure and leaving […]

Jay Morgan new Director of User Experience @ Gage Marketing

Close on the heels of Kleckner’s move to Brain Traffic, Jay Morgan announces he’s leaving his post as Target’s Senior Information Architect to become Gage Marketing’s new Director of User Experience.
Congrats Jay.

Designers - Stop Letting Yourself Be Exploited

Make sure you know the rate you’re billing out at, figure out how much money you’re bringing into the company, and how much of that you are seeing. If you’re utilized more than 80% of the time (and that’s already probably too high…) ask about when you’re supposed to find the time to develop your […]

Jason Kleckner Leaves Target to Lead BrainTraffic’s Information Architecture Practice

After 3 years as Target’s Information Architecture Manager, Jason Kleckner resigned on Monday. After building out the information architecture practice and an amazingly talented team, he’s leaving to do the same for Kristina Halvorson’s BrianTraffic.

Personas are Taxidermy

It’s been nearly a decade since Alan Cooper first published The Inmates Are Running the Asylum - a great book stating the obvious: software developers are rarely the people software is developed for.
In it Cooper promotes the use of archetypical descriptions of people, Personas, to keep the software development team focused on the customer.
That […]

Another Font Company Killing Typography

In the continuing saga of how near-sighted font companies are destroying their market and the practice of online typography, I present you:
“[Letterhead Fonts] may think it’s going to shame one of its customers into paying, but all it’s really doing is convincing a lot of folks never to buy anything from Letterhead fonts in the […]

Independent Information Architect Starter Kit

I’ve been “working for myself”1 for 5 years now. In all honesty, the past five years haven’t been that much different than the 5 before that where I was an employee. My professional employee experience was with tech start ups or small professional services firms. Frequently both.
I do the same work, the difference is I’m […]

MN-based Parenting Startup, Tumblon.com, Looking for Designer & Marketing/PR Mgr

Tumblon a new Minneapols-based parenting startup is looking for a Visual Designer and a Marketing/PR manager
Their blog: http://blog.tumblon.com/
Contact Jonathan Dahl for more information.