Author Archives: Stephanie Watson

is an interactive copywriter, content strategist and the owner of PlumLines, a web copywriting firm. She lives in St. Paul, MN.

Writing for people who don’t want to read

By now, interactive writers everywhere have heard the bad news: we’re writing for people who don’t want to read. Online users don’t slowly digest our carefully crafted prose as we once hoped. By and large, they don’t linger over our clever turns of phrase and insightful flights of fancy. They skim and scan, impatient to […]

Google Earth

Have you seen this amazing new program, Google Earth?
http://earth.google.com/
It uses satellite photos and the power of a Google search to take you anywhere on the globe. Just enter an address, city, zip code, favorite restaurant, etc., and this tool will zoom in from space to the exact location. It’s amazing!
I went through my address book, […]

Do you ever feel like Sam from Quantum Leap?

I do.
I’m a freelance interactive copywriter that makes her living working on all manner of projects, “leaping” in at all possible points in the process. I enter during initial concepting phases (ideal!), chaotic middle points and even make cameos in the polishing stages. Each gig is different, the project team is often made up […]