Garrick’s Note: A couple months back, Tom Laughlin (President, Caravela, Inc) mentioned he was experimenting with Google, LinkedIn, and Facebook ads in driving traffic to his business website. I asked him if he would write up what he learned and share it with us. Here’s Tom… I established a leadership consulting firm in 2002 to [...]
As coincidence would have it, next week we have two local events – both admission free – covering the ‘mobile’ internet. First, on the advertising side is Space150′s Mobile Marketing Workshop, it’s all afternoon on Monday Aug 11th with presentations from lots-o-places including; Nokia, Weather.com, and Yahoo!. Then, on Tues we’re having the regular MNteractive [...]
The Japanese have done it again. They’ve created an umbrella with a built-in camera, internet connectivity, and Flickr integration. [source: randomgoodstuff] I can imagine getting lost in the rain while walking is a scenario we’ve all been in numerous times and this is the gadget we’ve been waiting for. My only question- how usable is [...]
“If your web advertising strategy is built around page views, you’re going to have to find another way to sell.” – Terry Heaton There’s lots of goofy web design artifacts that exist because ads are sold by page views: article pagination, skinny skinny column widths, partial text feeds, MySpace. Hopefully, all a remedy for this [...]
I have to say that anytime I visit Random Good Stuff, I am endlessly amused. Great headlines (this is one of my favorites), silly gadgets, amusing videos, the list goes on. Occassionally something is posted there that I feel like sharing with the interactive community. And I think this is a pretty good one. What [...]
While the rest of the press was covering Google’s Pay-Per-Action event and new Google Homepage themes, I received confirmation that Google is extending their popular AdWords and AdSense programs to the homeless sign holders on highway exits and stop lights. By combining Google Maps & Traffics services, advertisers purchasing through Google’s programs will be able [...]
Yahoo called me this morning. They (someone named “Zoe”) wanted to talk about my website (which one?) and how I could make money with it. By putting Yahoo’s ads on it. “I’m not interested.” “Not even if it could make you money?”, Zoe questioned. “If you’ve been to any of my websites, you’d know that [...]
Karl over at Experience Curve is tracking the transformation of the advertising/design/marketing agency model via the powers of tagging (delicious, technorati, etc). His call to action: “Please send me any other links that you find related to the decline of mass media and the death/inevitable decline of the agency model. BTW I’m not saying that [...]
My most recent memory of Subway, was more than a year ago, and having a very um, uncomfortable afternoon after lunching on their Classic Tuna sub. Thankfully, that’s been replaced by something equally uncomfortable. Agency.com’s on-spec pitch to be Subway agency-of-record. Other reaction from the blog/ad world: Steve Rubel: “[Agency.com] set their entire credibility in [...]
There’s something missing from Minnesota. Though this problem is most obvious in the metropolitan region of the Twin Cities, the problem is just as serious in greater Minnesota – places like Duluth, Mankato, Austin, Collegeville, and St. Cloud. The cool stuff is hard to find and therefore easy to ignore. The fact you’re reading this [...]