Category Archives: Advertising

GPS-enabled umbrella with internet capabilities

The Japanese have done it again. They’ve created an umbrella with a built-in camera, internet connectivity, and Flickr integration.

[source: randomgoodstuff]
I can imagine getting lost in the rain while walking is a scenario we’ve all been in numerous times and this is the gadget we’ve been waiting for.
My only question- how usable is this? I like […]

Need a Page View Replacement Stat

“If your web advertising strategy is built around page views, you’re going to have to find another way to sell.” - Terry Heaton
There’s lots of goofy web design artifacts that exist because ads are sold by page views: article pagination, skinny skinny column widths, partial text feeds, MySpace.
Hopefully, all a remedy for this insanity will […]

Search Engine Smackdown - Test Your Search Engine Knowledge

I have to say that anytime I visit Random Good Stuff, I am endlessly amused. Great headlines (this is one of my favorites), silly gadgets, amusing videos, the list goes on.
Occassionally something is posted there that I feel like sharing with the interactive community. And I think this is a pretty good one.

What a way […]

Google Extends AdSense to Homeless Sign Holders

While the rest of the press was covering Google’s Pay-Per-Action event and new Google Homepage themes, I received confirmation that Google is extending their popular AdWords and AdSense programs to the homeless sign holders on highway exits and stop lights.
By combining Google Maps & Traffics services, advertisers purchasing through Google’s programs will be able […]

Yahoo Coldcalling for Advertisers

Yahoo called me this morning.
They (someone named “Zoe”) wanted to talk about my website (which one?) and how I could make money with it. By putting Yahoo’s ads on it.
“I’m not interested.”
“Not even if it could make you money?”, Zoe questioned.
“If you’ve been to any of my websites, you’d know that I think advertising makes […]

Memes I’m Tracking: Agency-Deathwatch

Karl over at Experience Curve is tracking the transformation of the advertising/design/marketing agency model via the powers of tagging (delicious, technorati, etc).
His call to action:
“Please send me any other links that you find related to the decline of mass media and the death/inevitable decline of the agency model. BTW I’m not saying that the agency […]

Agency.com’s Subway Crash

My most recent memory of Subway, was more than a year ago, and having a very um, uncomfortable afternoon after lunching on their Classic Tuna sub. Thankfully, that’s been replaced by something equally uncomfortable. Agency.com’s on-spec pitch to be Subway agency-of-record.
Other reaction from the blog/ad world:
Steve Rubel: “[Agency.com] set their entire credibility in the social […]

Where Garrick Goes Off on Ad-Subsidized Internet Business Models

There’s something missing from Minnesota. Though this problem is most obvious in the metropolitan region of the Twin Cities, the problem is just as serious in greater Minnesota - places like Duluth, Mankato, Austin, Collegeville, and St. Cloud.
The cool stuff is hard to find and therefore easy to ignore. The fact you’re reading this means […]

ABC to offer free TV show downloads

Yet another sign that TV industry is ‘getting’ this whole internet thing, ABC has just announced that several of its top shows will now be available for free for downloading in an ad-supported format.
Unlike the music industry, the TV industry sees that the best way to stem unauthorized downloading is to offer products in a […]

Viral Marketing, Dead or Alive?

With the increase in popularity of YouTube, and google video, is viral dead? Was it ever alive? I’ve met a ton of design “gurus” that flaunt the benefits of viral marketing.
My last recall of a successful campaign was the BMW campaigns produced by Snatch director Guy Ritchie. Did i buy a BMW. No. Did i […]