With the increase in popularity of YouTube, and google video, is viral dead? Was it ever alive? I’ve met a ton of design “gurus” that flaunt the benefits of viral marketing.
My last recall of a successful campaign was the BMW campaigns produced by Snatch director Guy Ritchie. Did i buy a BMW. No. Did i [...]
The low cost of putting seven, non-SAG union, strangers in a house to see what happens when people start being real is highly attractive for any station looking to create an original show.
The reality TV format removes the professional actor and writer while increasing reliance on editors.
What happens if we remove everything else; [...]
I’m actually finding more value from the redesigned Star Tribune Sunday-edition as a weekly ad flyer than a “news source”. So with that in mind, here’s a handful of questions to ponder this afternoon:
Since newspapers get their revenue from advertisers, isn’t it in the newspaper’s best interest to contain only full-page ads?
By that same token, [...]
Back in the day, 37signals was a web design and development company - like any number of other places in downtown Chicago (and elsewhere). Jason’s done an excellent job of offering interesting products and services to market. My personal favorite was their $2000 one-page redesign. Brilliant.
Like all service firms should - 37signals is migrating [...]
It’s not even Thanksgiving yet, and the retailers have set up their holiday themes in earnest. Makes me feel a little bah humbug.
The last couple years, I’ve quite enjoyed Target’s Holiday themes - the sophisticated snowflake pattern of 2003 was amazing, last year’s get/give campaign was fun. When we popped out to the new [...]
Steve Rubel points us back to Kathy Sierra’s How to spend your marketing and ad budget for round two of the difference between marketing the old way, and the new. In case you missed round 1.
Again, Kathy’s original is an image - convenient for printing out or making your desktop image. But that’s completely contradictory [...]
I’m a big fan of simplicity and minimalism, but lately I’m smelling a trend for advertising obviously intended to build a brand but without the brand.
Every other billboard in the Twin Cities has 2 green circles and the phrase “connect the dots Oct 12″, now New Patriot is reporting an annoying blimp, I won’t [...]
I had a great lunch conversation today discussing how marketing is transforming. We got right down to the core point - (word of mouth is the most cost-effective marketing method) and its corollary (the best way to get word of mouth is to have something worth talking about). I felt the need for something [...]
I’m at Ciceron’s “Shadow Marketing” morning session. Here’s what jumped out at me:
The event was kicked off by Andrew Ecklund, providing a survey of the current landscape:
Marketing as we know it is somewhat dead. It’s probably a good thing. There’s something different going on here. The customers are moving away. They’re not responding to the [...]