Category Archives: Amazon

Amazon’s Frustration-Free Packaging - Best Innovation Yet

November 3, 2008 – 9:45 pm

Considering Amazon doesn’t have a retail store front where physical products - the product’s packaging doesn’t need to be marketing or theft-proof.
A round of applause for Amazon for coming up with this innovation and for having the pull with manufacturers to implement it.
Not only does this save frustration, it also uses fewer materials, less [...]

By Garrick Van Buren | Also posted in Design, Ecommerce | Comments (1)

Amazon Making URLs More Readable

September 1, 2006 – 4:07 pm

Just noticed Amazon is making their URLs more readable - a la Wikipedia and dare I say this site - by putting the product’s actual name in the url. Nice change from the less than memorable ASIN.
Compare;
Old: http://www.amazon.com/o/ASIN/B000EPFVAU/
New: http://www.amazon.com/Trading-Up-Consumers-Goods-Companies/dp/B000EPFVAU/
I’ve also notice this in the Kitchen and Housewares category as well.
Knocking the last 2 bits [...]

By Garrick Van Buren | Also posted in General | Comments (3)