Considering Amazon doesn’t have a retail store front where physical products – the product’s packaging doesn’t need to be marketing or theft-proof.

A round of applause for Amazon for coming up with this innovation and for having the pull with manufacturers to implement it.

Not only does this save frustration, it also uses fewer materials, less ink, is easier to dispose of. Overall less energy across the board. It’s also a fantastic example of how Amazon is completing with physical retailers by not replicating them.

Compare;
Old: http://www.amazon.com/o/ASIN/B000EPFVAU/
New: http://www.amazon.com/Trading-Up-Consumers-Goods-Companies/dp/B000EPFVAU/

I’ve also notice this in the Kitchen and Housewares category as well.

Knocking the last 2 bits off the latter URL comes up 404, so it looks like the ASIN still needs to be passed.

This is the only Amazon development I’ve seen in a while that I fully support.