In large and small scale businesses there is a divide — one that separates the business from the more technical folk. In today’s marketplace, it is critical that these two forces meet somewhere in the middle, sharing an understanding of commonplace technical terms, techniques and trends. It’s scary when a business lead is driving an […]
Don’t ask for money, just bill people instead.
We all rely on shortcuts to simplify our lives and that’s why some unscrupulous marketers try to make their junk mail look like legitimate bills. They know a certain percentage of us will simply pay them without thinking. So I was a little upset to see the Minneapolis […]
On Wednesday, November 15, Julia Curtiss is speaking at the next MIMA event at the James J. Hill Library (directions) in downtown St. Paul. Expect to learn:
“To put it simply, technology has changed the way we market. Customers gather information from multiple channels and expect it to be customized. This makes it critical for you […]
By now, interactive writers everywhere have heard the bad news: we’re writing for people who don’t want to read. Online users don’t slowly digest our carefully crafted prose as we once hoped. By and large, they don’t linger over our clever turns of phrase and insightful flights of fancy. They skim and scan, impatient to […]
I’ve been reading this great blog lately called Looks Good Works Well, written by Bill Scott. You should definitely check it out. This is my second post here in response to something on this blog.
In his most recent post, Scott talks about his experience with a workshop at the eTech conference called “Creating Passionate Users,” […]
We’ve been working on a major overhaul of our new website for about a year now. One of the big issues with this redesign has been trying to figure out our audience. As a branch of government, we finally came to the conclusion that we simply have a gigantic audience to deal with. As such, […]
I do.
I’m a freelance interactive copywriter that makes her living working on all manner of projects, “leaping†in at all possible points in the process. I enter during initial concepting phases (ideal!), chaotic middle points and even make cameos in the polishing stages. Each gig is different, the project team is often made up […]
Marketing guru Seth Godin shares an image of how our eyes move about Google’s search results page.
Outside of it confirming we read upper-left-to-lower-right and the first “natural” search result is the hottest, here are a couple other interesting finds from the image
The “fold” cuts right through the 5th search result.
The last 2 sponsored links in […]
I just got invited to join the dodgeball site. This is a social network with a twist. You register on the site and connect to your friends by getting them to join or adding them if they are already on. Basically it works on the premise that if a friend (or friend of a friend) […]
Marginal Revolution announced the Louve’s move to offer an official tour of the paintings featured in the DaVinci Code.
The Louve probably got the idea from New Zealand’s country-wide Lord of the Ring tours. Seems to me, offering structured, real-life tours based on popular fiction is an amazingly fun, easy, and profitable idea - that more […]
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