Category Archives: AMA

American Marketing Association - Minnesota Chapter (http://www.mnama.org/)

[AMA] The Geek Squad Story

July 11, 2005 – 10:12 am

Please join us on Wednesday, July 20th, at Best Buy Headquarters for an evening of networking, good food, and a compelling story packed with lessons we can all learn from.
WHAT TO EXPECT:
How did both companies manage through this transition?
How did Best Buy roll this business out as a new offering, integrate it into their culture, [...]

By Garrick Van Buren | Also posted in Calendar | Comments (0)

AMA: Integrating Intelligence Departments to Drive StrategyCompetitive Intelligence & Market Research

April 24, 2005 – 10:42 pm

Most of us have been asked to do more with less while simultaneously delivering better insight and more business impact. This session will discuss how one organization has brought together three related functions (market research, competitive intelligence and library science) to achieve these goals, and how the combined function operates at the Optum Division of [...]

By Garrick Van Buren | Also posted in Calendar, Research | Comments (0)