Category Archives: MIMA

Minnesota Interactive Marketing Association (http://mima.org)

2007 MIMA Summit - Oct 3 - Registration Now Open

Lee Rainie and Jason Fried are keynoting this year and, as of this writing, the rest of the sessions have yet to be published. Registration and a fresh discussion board are at summit.mima.org
Pre-Sept. 14:
Members $145
Non-Members $295
Students $50

May 16, 2007 MIMA Event - What Are They Talking About?

Maybe I inhaled too many fumes renovating the bathroom, but can any one tell me what next week’s MIMA Salon is about?
I’ve read the description 8 times and, while I get who’s presenting, I’m completely missing the topic. Maybe a hint?
Thanks.

EVENT: Jen and Sean on the Sun.com Homepage Redesign

Sean McKay and Jennifer Bohmbach of Sun.com will be talking about how they redesigned the Sun.com homepage at the Feb 21st MIMA event held at Windows on Minnesota.
Register at MIMA.org

Upcoming MIMA Event: Low-Tech Customer Insights for High-Tech Impact

On Wednesday, November 15, Julia Curtiss is speaking at the next MIMA event at the James J. Hill Library (directions) in downtown St. Paul. Expect to learn:
“To put it simply, technology has changed the way we market. Customers gather information from multiple channels and expect it to be customized. This makes it critical for you […]

Wize.com - Now You Know

At the MIMA event tonight, I heard about another local Web 2.0 company aiming to launch yet this year - Wize.com. Word is, Wize sounds like it’s something of a EdgeIO for reviews.
Reminds me, MinneDemo is coming up in a few weeks and I’ve got some development to do.

What Makes a Good Salon?

I podcast the recent MIMA Online Communities Salon [download mp3]. I’m a big fan of the Salon format. The goal is to sprinkle the audience with bits of inspiration and watch it grow into a stimulating, engaging conversation.
When it works, it’s magical. When it doesn’t - it’s agonizing. This year, there’s been some great ones, […]

MIMA Summit 2005

Wednesday, October 26, 2005, 7:45 am - 7 pm

McNamara Alumni Center, U of M Campus 200 Oak Street SE Minneapolis, MN 55455

“Our keynote speaker for this year’s event is Shar Van Boskirk, Consulting Analyst from Forrester Research. As part of Forrester’s Devices, Media, & Marketing team, she helps clients develop integrated marketing strategies through written […]

[MIMA] Salon: Businesses and Online Communities

“Here’s the dream. The dream is that there’s this group of your most loyal customer, all hanging out online, talking about how great you are and how to get the most out of your product. And then? Then new people come. They read. They listen. And they buy.
Welcome to the business application for online communities. […]

MIMA Seminar: Targeting a Demographic Online

Sure, your customers and prospects need to be able to find you online. But sometimes you need to find them, particularly when it comes to conducting research.
These days, more consumers are ready and willing to participate in online research. Where do you start? Who should you partner with? How can you go beyond the initial […]

MIMA Seminar: Viral Marketing - The Good Kind of Contagious

Hey, check it out. What if you had this strategy that motivated your customers to pass on your marketing message to their friends and colleagues?
And what if that strategy held the key to exponential growth in the message’s exposure and influence? You see where we’re going with this. It’s viral marketing, and we’re here to […]