Category Archives: Kathy Sierra

Creating Passionate Users

I’ve been reading this great blog lately called Looks Good Works Well, written by Bill Scott. You should definitely check it out. This is my second post here in response to something on this blog.
In his most recent post, Scott talks about his experience with a workshop at the eTech conference called “Creating Passionate Users,” […]

The Difference Between Old School Marketing and Neo-Marketing Part 2

Steve Rubel points us back to Kathy Sierra’s How to spend your marketing and ad budget for round two of the difference between marketing the old way, and the new. In case you missed round 1.
Again, Kathy’s original is an image - convenient for printing out or making your desktop image. But that’s completely contradictory […]

The Difference Between Old School Marketing and Neo-Marketing

I had a great lunch conversation today discussing how marketing is transforming. We got right down to the core point - (word of mouth is the most cost-effective marketing method) and its corollary (the best way to get word of mouth is to have something worth talking about). I felt the need for something […]