MNteractive.com » Logo

London 2012 Logo = Slowest news day ever?

Darrel Austin — Wed, 06 Jun 2007 14:28:53 +0000

I’m sure you’ve read at least a dozen blog entries out there as to how ugly the London 2012 Olympic logo is. If you haven’t, here’s a few links to get you started:

@SpeakUp (Good overall overview and review)
@Typophile
@tailwind

I won’t waste another blog entry on talking about how much I love or hate the logo. However, I will take a moment to rant about the apparent lack of quality design critique out there. Most of the design-centric blogs covering the logo issue have 100+ comments each from fellow graphic designers. I’m saddened to see that only a small percentage take the time or effort to support their opinion with a foundation in design principles.

The ones that do seem to take some time to analyze the solution from a business perspective seem to ultimately come to the conclusion that it’s probably not that bad of a solution. See Armin’s post @SpeakUp (link above), the Tailwind link (also above) and perhaps the most sensible critique I’ve yet read by Bryan over at Coudal Partners for examples.

Yes, this *is* the internet and it was designed specifically for everyone to rant and rave with no rhyme or reason, so I suppose I’m arguing against the masses on this one. I just miss a damn good design critique.

Separated at birth?

Darrel Austin — Tue, 27 Feb 2007 16:20:52 +0000

Which came first? The Zune box logo or the Zink box logo?

KFC Logo Designer Takes Joke Too Far

Garrick Van Buren — Thu, 16 Nov 2006 20:54:17 +0000

There’s a graphic design joke that goes something like this:

DESIGNER: How’s it look?
CLIENT: Umm…good…but could you make the logo a bit bigger?

The great thing about jokes is how true they are.
KFC Logo Visible from Space

Elsewhere:
If the joke was told by Spinal Tap: Make the Logo Bigger.mp3
Thanks Keith.

New Logo Outside – Intel Revisits and Redesigns

Garrick Van Buren — Wed, 11 Jan 2006 05:21:41 +0000

Not sure if it’s a result of their new found Apple partnership or their second attempt at consumer electronics, but I just noticed Intel’s new logo.

From the Old Intel Inside Logo
To the New Intel Logo

Unlike the icon that is Kodak’s logo, Intel’s redesign is a much-needed modernization.Notice the dropped ‘e’ of the original Intel mark is gone. But, the most recognizable element from the “Intel Inside” brand – the unfinished brush-stroke circle – has been preserved. Transformed into arguably the best looking swoosh this side of 1999.

You know of any other examples of campaign marks that have been incorporated into owner’s brand?

Kodak’s New Logo – Out of Focus?

Garrick Van Buren — Sat, 07 Jan 2006 03:09:34 +0000

Quick, whose name is on your digital camera?
Leica, Palm, Canon, Philips

Next, whose name is on your camera’s memory card?
Actually, I have no idea

Next, name an American company that built their name on photography film?
Kodak. Hey, is the film in my fridge still good?

I think you can see Kodak’s problem. They didn’t move fast enough to stay relevant in this new digital age. So, to get a foothold, they change their logo.

I find this interesting mainly because I don’t remember seeing the big red ‘K’ for years. Based on a quick glance of the Kodak website looks like it’s used only when they have enough vertical space. In all other cases, they use the wordmark.

Then again, I found this on digg linking to the Rochester Democrat & Chronicle and haven’t been able to verify it. Hopefully, Kodak is really putting their money into making interesting things rather than changing their logo’s typeface.