Category Archives: metrics

Infamous for 15 Minutes

September 6, 2007 – 10:56 am

My skepticism of customer surveys is an extension of my skepticism of traditional usability studies - both are out of context and not at all customer-centric.
Today, customers are far more likely to talk about their experiences with a company on their blog, facebook, twitter, campfire, yelp, amazon, etc - especially those that want their voice [...]

By Garrick Van Buren | Also posted in Customers, Worst Practices | Comments (0)

Improve your site’s rankings: build crappier interfaces!

August 1, 2007 – 9:28 am

Nielsen/NetRatings has just decided that page views aren’t the key indicator of a sites popularity anymore and that, instead, time spent on the site is what now matters.
I guess this makes sense coming from the mindset of TV ratings, and it certainly has some merits, but also some huge drawbacks.
People might hang out on Wikipedia [...]

By Darrel Austin | Comments (1)