Another bad survey came through. Unlike the previous version..this was completely broken. I found 5 problems in this silent screencast - how many do you count?
Quicktime version
I received an email from a marketing company encouraging me to take a survey - maybe even get $5 in Amazon bucks.
One question into it, and I knew it wasn’t good.
Download QuickTime version
On Wednesday, November 15, Julia Curtiss is speaking at the next MIMA event at the James J. Hill Library (directions) in downtown St. Paul. Expect to learn:
“To put it simply, technology has changed the way we market. Customers gather information from multiple channels and expect it to be customized. This makes it critical for you [...]
One of the ideas that have been floating around in my head lately is that customer experience is becoming a primary differentiator in the desirability of a product. And now science says that’s right!
According to an article in Reuters, a Dutch scientist found that half of all product returns are because customers can’t figure out [...]
How does your product handle the case of the “wish-list” shopper?
Most of us have been asked to do more with less while simultaneously delivering better insight and more business impact. This session will discuss how one organization has brought together three related functions (market research, competitive intelligence and library science) to achieve these goals, and how the combined function operates at the Optum Division of [...]
Marketing guru Seth Godin shares an image of how our eyes move about Google’s search results page.
Outside of it confirming we read upper-left-to-lower-right and the first “natural” search result is the hottest, here are a couple other interesting finds from the image
The “fold” cuts right through the 5th search result.
The last 2 sponsored links in [...]
A product design firm in Minneapolis is looking for someone passionate for secondary research to compliment their existing primary research efforts.
Here’s the info:
This person will use logic and analytical skills to digest, synthesize, and interpret data to help guide design research and industrial design. They will be exposed to consumer and market research methodologies that [...]
“BBC titan Lord Reith, will you give the people what they want?”
“No. Something better than that.”
Usability to often is asking the question - and being surprised by the response.
All too often usability evaluations are conducted on products and services already in the marketplace. This is fine for the evaluator to get an idea of the [...]
Yesterday the Strib announced Best Buy’s new customer personas. According to the article, $50 million is dog-eared for reformatting 100 stores to improve the shopping experience of these 5 archetypes.
It seems to me that Ray, Barry, and Buzz already love shopping at Best Buy. Jill on the other hand, can’t stand the place. Perhaps [...]