Category Archives: Writing for the Web

Enough With the Hyphens

As I spellcheck a project proposal this morning, I’m struck by the number of hyphens in our web words that need to go away. Most of us have gone along with “email” and “online” now, instead of “e-mail” and (the worst) “on-line.” But some others exist, and I think it’s time for a revolution. 
Ok, it’s […]

Writing for people who don’t want to read

By now, interactive writers everywhere have heard the bad news: we’re writing for people who don’t want to read. Online users don’t slowly digest our carefully crafted prose as we once hoped. By and large, they don’t linger over our clever turns of phrase and insightful flights of fancy. They skim and scan, impatient to […]