How People Read Google Search Results
Marketing guru Seth Godin shares an image of how our eyes move about Google’s search results page.
Outside of it confirming we read upper-left-to-lower-right and the first “natural” search result is the hottest, here are a couple other interesting finds from the image
- The “fold” cuts right through the 5th search result.
- The last 2 sponsored links in the right-hand column are completely ignored
- Activity on the “natural”-side seems more title focused, activity on the paid-side seems more description and source-link focused.
One Comment
I actually find the paid-result titles useless most of the time. They usually a copy or simple variation of your search term, so you’re forced to read the descriptions.