How to Design for Abundance

“That’s what the economics of abundance is really about….Having customers who stay with you because they want to, not because they have to.” - Shane Richmond

(Thanks to Hugh MacLeod for the pointer)

Too often it’s obvious that a website acts like it’s the only website in the world; convoluted registration process, not linking to other websites, forcing full-screen browsers, generally being annoying. But there are options are abundant - with more in development everyday.

The economics of abundance has huge implications for our work as designers.

Something to ponder as you fade into a tryptophan coma this week: what are the principals of designing for abundance?