iTunes. Why not iTickets?
I was late to the iTunes Music Store Party. For the longest time, every time I’d hear something I’d want, iTMS wouldn’t have it, Borders wouldn’t have it, Best Buy wouldn’t have it–but I could usually snag a copy in a matter of minutes online.
Yea, not the most ethical method, but certainly the most user-friendly. Eventually, as iTMS grew, it began to stock much more and I began finding the items I wanted. And I truly was surprised at how easy it was to use the site. Click buy, download, done. Well, not completely done, I still had to deal with the Consumer Annoyance Device (also known as Digital Rights Management) but that wasn’t too much trouble. In the end, surprise, surprise, using iTMS *is* the easier option.
Now Apple has branched out into Audio Books, Music Videos, and, I’m sure, paid Podcasts soon enough.
But there’s one things that seems obvious that they haven’t tackled yet…concert Tickets. If there was ever a common enemy to the music fan (well, besides the RIAA), it would be TicketMaster. TicketMaster is the very epitome of overcharging bad user experiences (well, again, besides the RIAA..and, well, the MPAA…and Qwest. And microsoft. Oh hell, overcharging for bad user experiences seems par for the course these days).
Now, granted, I’m sure there’s a lot more to selling concert tickets than digital music. You have mailing/shipping, inventory, venue data, etc. But it would be great. I mean really great. Click the artist, download a few songs, click ‘buy ticket’ and pick a seat. Done. No more TicketMaster.
And think about it, you could camp out overnight for those front-row U2 tickets you wanted at the Apple store! Much more exciting. Then what? Apple iBars with a live stage? iStadiums? The possibilities…
