Comments on: “Just browsing thanks” http://mnteractive.com/archive/just-browsing-thanks Minnesota's Interaction Design, Information Architecture, and User Experience Design Community Mon, 06 Feb 2012 15:21:44 +0000 hourly 1 http://wordpress.org/?v= By: Garrick Van Buren http://mnteractive.com/archive/just-browsing-thanks/comment-page-1#comment-1271 Garrick Van Buren Sat, 26 Nov 2005 20:30:55 +0000 http://mnteractive.com/?p=599#comment-1271 Exactly. It's ridiculous to think everyone walking to a physical store will make a purchase on every visit - why we have that expectation of online stores is beyond me. Coincedently, the lack of a purchase is frequently indicates a customer experience success. Things like; 'Do they have it?' 'Is this the right thing?' 'How much is shipping?' 'What do others think of it?' Can all be answered without making a purchase - and are all integral to a positive customer shopping experience. Exactly. It’s ridiculous to think everyone walking to a physical store will make a purchase on every visit – why we have that expectation of online stores is beyond me.

Coincedently, the lack of a purchase is frequently indicates a customer experience success. Things like;

‘Do they have it?’
‘Is this the right thing?’
‘How much is shipping?’
‘What do others think of it?’

Can all be answered without making a purchase – and are all integral to a positive customer shopping experience.

]]> By: Darrel http://mnteractive.com/archive/just-browsing-thanks/comment-page-1#comment-1269 Darrel Wed, 23 Nov 2005 19:04:45 +0000 http://mnteractive.com/?p=599#comment-1269 This is yet-another-example of how web stats really don't ever truly paint a full picture. ;o) This is yet-another-example of how web stats really don’t ever truly paint a full picture. ;o)

]]>