Comments on: Kodak’s New Logo - Out of Focus? http://mnteractive.com/archive/kodaks-new-logo-out-of-focus/ minnesota's interaction design community Sun, 12 Oct 2008 23:54:20 +0000 http://wordpress.org/?v=2.5 By: Mark http://mnteractive.com/archive/kodaks-new-logo-out-of-focus/#comment-1456 Mark Tue, 10 Jan 2006 00:53:46 +0000 http://mnteractive.com/archive/kodaks-new-logo-out-of-focus/#comment-1456 If branding and design is about communicating, then the new Kodak logo says, "pffffffffffffffft", nothing. I've seen first year design students create better, yikes! Better products with better reviews, and an useful website with features, extras, would have done loads more to change my feelings towards their brand. If branding and design is about communicating, then the new Kodak logo says, “pffffffffffffffft”, nothing. I’ve seen first year design students create better, yikes!

Better products with better reviews, and an useful website with features, extras, would have done loads more to change my feelings towards their brand.

]]> By: Eddie http://mnteractive.com/archive/kodaks-new-logo-out-of-focus/#comment-1455 Eddie Mon, 09 Jan 2006 15:37:28 +0000 http://mnteractive.com/archive/kodaks-new-logo-out-of-focus/#comment-1455 It's just something about that gold color they used before just reminds me of shag carpet or bad wallpaper or something. That said they should have stuck with the old anyway. That camera does look nice.. I just got a compact camera to supplement my big 10x optical camera. Linked above looks like a good compromise (between size/zoom) It’s just something about that gold color they used before just reminds me of shag carpet or bad wallpaper or something. That said they should have stuck with the old anyway.

That camera does look nice.. I just got a compact camera to supplement my big 10x optical camera. Linked above looks like a good compromise (between size/zoom)

]]> By: Darrel http://mnteractive.com/archive/kodaks-new-logo-out-of-focus/#comment-1454 Darrel Mon, 09 Jan 2006 00:29:54 +0000 http://mnteractive.com/archive/kodaks-new-logo-out-of-focus/#comment-1454 This is the age of "let's change our logo JUST when the old one was gaining 'timless' status and make sure the new logo is as dry/generic/bland as possible!" That said, Kodak does appear to be making some interesting things. They were very late to the Digicam revolution, but some of their new products look intriguing. This one caught my eye (dual lens wide-angle 5mp cam): http://kodak.com/eknec/PageQuerier.jhtml?pq-path=2/3/9/19/31/7402/7403&pq-locale=en_US This is the age of “let’s change our logo JUST when the old one was gaining ‘timless’ status and make sure the new logo is as dry/generic/bland as possible!”

That said, Kodak does appear to be making some interesting things. They were very late to the Digicam revolution, but some of their new products look intriguing. This one caught my eye (dual lens wide-angle 5mp cam):

http://kodak.com/eknec/PageQuerier.jhtml?pq-path=2/3/9/19/31/7402/7403&pq-locale=en_US

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