Marketing Food Better - Stores Create Own Rating System

Hannaford Brothers - a grocery chain in New England has developed a rating program called ‘Guiding Stars’ for the nutritional value in all the products they sell.

Seems to me, this is a huge benefit to Hannaford’s shoppers and shows a level of expertise and responsibility that more marketers and stores should provide. Obviously, the people with the most to lose in this system are food manufacturers that are trying to pass off crap as healthy goodness.

“We don’t like the idea that there are good and bad foods out there, and these sort of arbitrary rating systems.” - John Faulkner, director of brand communication at the Campbell Soup Company

I quite like the idea of good and bad foods - cause there are. Anything that makes it easier to make smart food decisions is good in my book.