Dick Enrico from 2nd Wind Exercise Equipment
Minnesota Entrepreneur presents local entrepreneur, Dick Enrico in their April Event.
AT FIRST YOU DON’T SUCCEED, TRY, TRY AGAIN!
Entrepreneurs, get your second wind! Let real life entrepreneur, Dick Enrico, of 2nd Wind Exercise Equipment inspire you with his story of entrepreneurial success.
An entrepreneur’s entrepreneur, Enrico started over 20 different business ventures prior to incorporating 2nd Wind. His latest venture includes expanding the brand of 2nd Wind into a “backyard” vacation provider with the addition of 2nd Wind Spa.
Today, with 39 retail stores and an award winning commercial division, 2nd Wind has become one of the most successful and respected fitness dealers in the country with projected sales in excess of $65,000,000.
Cost:
No Charge to Members
Non-Members: $40 at door or $30 with online pre-registration
Complimentary parking in Thomas Ave ramp.When: Tuesday, April 12th, 2005
5:30 PM Registration
6:00 Networking Reception
7:00 ProgramWhere: Calhoun Beach Club
Library/Boulevard room (enter on 3rd floor)
2925 Dean Parkway, Minneapolis
4 Comments
Dick Enrico kind of blows a whole in the whole concept of ‘quality’ in marketing. When a fat guy can sell 65 million dollars worth of excercise equipment via extremely crappy commercials and an grammatically confusing catch-phrase, you kind of wonder what value there is in multi-million dollar ad campaigns from the big agencies.
Catch up on your Dick Enrico reading before hand:
Breaking 2nd Wind
WSJ: Try, Try Again
The best is the ad with Mr. Enrico’s mustache on a baby… There is something quite wrong with that, but i can’t place it.
Conceptually, it’s just a really, really bad ad. But maybe quality of concept and excution really isn’t that important. ;o)