MIMA Seminar: Targeting a Demographic Online
Sure, your customers and prospects need to be able to find you online. But sometimes you need to find them, particularly when it comes to conducting research.
These days, more consumers are ready and willing to participate in online research. Where do you start? Who should you partner with? How can you go beyond the initial contact and make a real connection?
In our August seminar, Periscope’s George Creel will discuss:
How to screen for the right people.How to economically conduct research.
How to handle long written responses.
Why research is only valuable once you use it.
Whether do-it-yourself research tools make sense for your company.
How to mine for insights that can be used to build your business and improve your customer service.
ABOUT OUR SPEAKER
As Vice President of Account Planning and Research at Periscope, George Creel is responsible for strategic planning, finding consumer insights, and all research activities.Prior to coming to Periscope, George was Director of Research at Lexicon Branding in San Francisco. Additionally, he spent 12 years at Martin/Williams Advertising as Vice President of Account Planning and Research until 1998.
When:
Wednesday, August 17, 2005
7:30 a.m. Registration
8 a.m. Presentation
9:15 a.m. Networking
One Comment
Re: These days, more consumers are ready and willing to participate in online research
ha ha that’s a good one who told you that lie ? Most research on the net is incorrect anyway because people only do it for the free prize lol
fact is 98% consumers dispise (HATE) online survevy’s, research, etc (ready and willing ? ?) you really believe that nonsense ?
ready and willing sounds like a marketing ad,
you are living in a virtual make believe world, also know that most people still have not even plugged into the internet for obvious reasons, the internet is small considering, so don’t get your happy shoes on just yet and think you know the consumers