MNteractive.com

In following up from my earlier post on Pine & Gilmore’s The Experience Economy.

First off, the book feels quite timely, only the statistics the expose 1999 publish date. Secondly, Minnesota businesses are continually lifted up as examples of good experiences; Geek Squad, Cabela’s, and the Minnesota Renaissance Festival are all discussed before the forth chapter.

Biggest A-Ha thus far:

You are what you charge for.

and the corollary:

Your experience won’t be worth an admission fee until you stop giving it away for free.

Both of these are interesting twists on the stale you get what you pay for adage. Charging for something means the guests have an interest in making the offering better, i.e. getting their money’s worth.