Popular Media Driving Recreation

Marginal Revolution announced the Louve’s move to offer an official tour of the paintings featured in the DaVinci Code.

The Louve probably got the idea from New Zealand’s country-wide Lord of the Ring tours. Seems to me, offering structured, real-life tours based on popular fiction is an amazingly fun, easy, and profitable idea - that more non-profit or state-operated organizations should explore.

While I was in Chicago, I thought it’d be great fun to go on a Ferris Bueller tour.

Here in the upper Midwest, I see a Fargo tour being popular.