MNteractive

Some people invest in technology for technology’s sake without any thought to why it is a good business decision.  Not S+T Products.  I spoke with their VP of operations the other day and got to hear about how they are utilizing technology.  One of the things that they are doing is bar coding their entire catalog.  When someone pages through their catalog looking to buy things, they are handed a hand-held bar code reader.  When they see a product that they like, they simply scan it.  When they are done looking, they download their bar code reader to a web-based application that puts all of their products into their shopping cart.  They click “Buy” and their order is sent off. 

This may not sound like much, but other companies that I have talked to that are the same size or even larger are still trying to put up a respectable website.  It is refreshing to hear about how someone actually uses technology as a way to increase sales.