The AIGA No Longer Stands for Anything
The AIGA is no longer American Institute of Graphic Arts. (Thanks to Darrel for the tip)
Early in my career, I paid close attention to what the AIGA was doing. I was eager for their Experience Design initiative to make the organization relevant in this new more-than-print design world. As part of that kick-off I enjoyed a great pep rally led by then AIGA President Clement Mok at 37Signals‘ office. It was inspiring, but that nothing else happened – at least for the next 3 years I was in Chicago.
I’ve had some involvement with the local AIGA-MN chapter, especially with their student Portfolio One-on-One event. I’ve also helped out with their website and a couple other events. Each one leaving me with a bad taste in my mouth.
A half-decade after Mok’s Experience Design roadshow – the AIGA is in a more dire position. Its voice is fading, relevance to a working designer barely worth membership fees. Rather than encouraging the “Experience Designers” to take over and bring the organization into the 21st century, members at both the local and national levels have squandered opportunity after opportunity, tripping over themselves, while disenfranchising the same people it was trying to attract.
This name change feels like an inexperienced designer declaring all their client’s problems will be solved with a new logo design.
We all still know the F in KFC stands for fried.
Elsewhere: 25 Apr 2007