The Most Interesting Things Are Elsewhere

First off – if the website isn’t Google, Yahoo, Ice Rocket, Technorati or the like, I don’t understand the benefits of including a ‘search the web’ search option.

Especially for news companies like CNN. If I went to CNN to look up a news story (which I don’t – but lets say I used MSM for my news) – I’d expect the search to dig through CNN’s archive by default.

Nope – searches ‘Yahoo’ if I don’t select the ‘CNN.com’ radio button. Bizarre.
It’s like saying, “thanks for coming by – everything you’re likely to care about is elsewhere, go now”.

My must-read Doc Searls is guilty of the same crime. Instead of searching his site, search defaults to ‘all blogs’ spidered by Technorati. He is on the Technorati board, so I understand why it’s an option. Still, I came to Doc’s site (or CNN’s) to find out what they had to say on a topic. If I wanted to hear what the rest of the world had to say, I’d ask Google.

I’m cool with the ‘search everything’ option being there – just not as a default.