Three-Click Rule Isn’t and There Is No Fold

or, why MySpace is so popular. ;)

“Our analysis left us without any correlation between the number of times users clicked and their success in finding the content they sought.” - Joshua Porter

Bonus:
Long scrolling pages (like this one) are OK.

“76% of the page-views with a scroll-bar, were scrolled to some extent.” - ClickTale Blog