MNteractive.com

Successful collaboration on large projects requires an approach to user-centered design that distinguishes project roles and responsibilities. Jennifer Bohmbach, Susan Dray, and Lyle Kantrovich will present this case study showing an example of bridging corporate cultures for a more holistic UCD approach. They ’ll outline how three firms collaborated on a large website redesign, following a User-Centered Design approach in a company where UCD isn’t yet commonplace.

About Our Speakers and The Topic
Jennifer Bohmbach was formerly the Experience Design Practice Director at JWT, and is currently Vice President of Information Architecture at Sun Microsystems.

Since 1979, Dr. Susan Dray has worked in the field of human factors to increase the quality and intuitiveness of user interface designs for users around the world. She has worked as both an internal and external consultant, and combines expertise in interface evaluation, usability evaluation, and contextual and ethnographic research with a cross-cultural and organizational perspective. As President of Dray & Associates, Inc., she consults internationally on interface design and usability. She has evaluated and helped redesign user interfaces for all types of websites, desktop and Web applications, as well as both hardware and software consumer products and technical equipment. She specializes in international user studies, and has conducted user research in 17 countries, including one of the largest international usability evaluations ever done – studying 120 users in 8 countries in Europe and Asia.

Lyle Kantrovich is the User Experience Director at Cargill where he leads an internal team that provides consulting and training in usability and user centered design. He enjoys seeing business clients realize the value of user-centered design. His experiences include design for web, handheld, and client-server applications. Lyle is President of the Minnesota UPA Chapter, a SIG-CHI member, and a regular contributor to Information Architecture discussions on SIGIA-L. He has written articles for SIG-CHI’s Interactions magazine, Boxes and Arrows, and his web site Croc O’ Lyle.

Thurs, June 9, 2005
Target Plaza North, 1000 Nicollet Mall, Minneapolis, MN

6:00 pm Networking, food & beverages
6:30 pm Welcome & brief Chapter meeting
7:00 pm Presentation
8:00 pm Adjourn to optional after-meeting food, suds and networkin

Cost & Registration
Non-members: $10
Professional Members: Free
Student Members: Free

Registration and more info at upamn.org