Upcoming MIMA Event: Low-Tech Customer Insights for High-Tech Impact

On Wednesday, November 15, Julia Curtiss is speaking at the next MIMA event at the James J. Hill Library (directions) in downtown St. Paul. Expect to learn:

“To put it simply, technology has changed the way we market. Customers gather information from multiple channels and expect it to be customized. This makes it critical for you to be able to answer these questions: Who are your customers? How do they make purchase decisions?

Once you’re armed with accurate customer personas and a map of customer purchase processes, you can strategically deliver the right information at the right time using the right channel.”

Registration begins at 7:30 am
Presentation is at 8 am
Networking is at 9:15 am

The cost is $20 for Members/$40 for non-Members.