Vita.mn – Now in Available in Paper

I checked out the vita.mn launch party last night at the Fine Line. I thought it was odd to throw the launch months after the site was officially up – then after talking with Matt Thompson, it was clear, the party was for the brand new vita.mn dead-tree edition. Available every Thursday.

I caught a few moments with Laurence Brickner, of the ever-expanding Popular Front, agreeing that vita.mn in both forms are great steps forward for the Star Tribune and McClatchy.

If you’re wondering why the Strib would do this, here’s a hint:

“In the U.S., just about the only papers that are growing are New York’s tabs, the Post and Daily News” – Jeff Jarvis