What Aren't Newspapers 100% Full-Page Ads?
I’m actually finding more value from the redesigned Star Tribune Sunday-edition as a weekly ad flyer than a “news source”. So with that in mind, here’s a handful of questions to ponder this afternoon:
- Since newspapers get their revenue from advertisers, isn’t it in the newspaper’s best interest to contain only full-page ads?
- By that same token, shouldn’t radio and television be 100% commercials?
- At what point would an advertiser willingly reduce their visibility and not run and ad – of any size?
Radio Advertisers admit radio advertisements are boring.
Here’s my favorite quote from the article:
“Why would you pay for something you get for free?”, asked John Hogan, CEO of Clear Channel’s radio business
To Mr. Hogan I ask, “What price garbage avoidance?“