Comments on: What Aren’t Newspapers 100% Full-Page Ads?

By: Darrel

Darrel — Tue, 06 Dec 2005 06:30:05 +0000

uh…no one would read an all-ad newspaper, therefore the value would drop to the advertiser.

There’s that fine line where it’s ‘just enough news’ to call it a newspaper/magazine but sill mostly ads.

By: Garrick Van Buren

Garrick Van Buren — Mon, 05 Dec 2005 21:53:15 +0000

Eddie, you make a great point.

Something like Domino & Lucky, the magazine is an ad for the products and the retailers within their pages.

So, for any sub-set, any niche, any specialization – the ad is the content.

By this logic, the problem with newspapers (and other broadcast media) is their pursuit of the general. So, perhaps they should drop their editorial staff, syndication contracts, and only publish ads.

Might actually increase subscriptions.

By: Eddie

Eddie — Mon, 05 Dec 2005 20:32:10 +0000

It’s been done… see Cosmo or any other “beauty” magazine.

I’m hard pressed to find ANY content in those magazines.

Not that I…ummm… read those magazines or anything. Say, I need to renew my “Guns & Ammo” subscription!