Where is the Experience Economy

So, I’ve heard this called the experience economy… I’m not so sure about that. I mean, what is the experience I supposed to be having here?….Can someone give me a really good example of a great experience?

Jon Strande over at Business Evolutionist asked this question in his recent post.

The answer is constantly shifting - lately, I’ve had enjoyable experiences at Potbellys. And the service at the Target stores I frequent seems to be ever increasing.

Where do you see this “experience economy” thing being taken seriously?