You know…Gloxinia!

(inpired by a 37sig post)

Pantone’s 2005 color trends.

Client: I don’t know…I really prefer blue instead of purple.

Agency: Gloxinia

C: er…what?

A: Gloxinia. That color is actually Gloxinia.

C: Glox-a-what?

A: Gloxinia. It’s the latest color trend from the highly reputable Pantone research team.

C: Pantone who? How much are we paying for this crap?

A: Uh…oh…OK, sure, sure…we can make it blue. Blue is definitely doable.

C: Good.