Logos vs Actual Customer Experience

You’ve got one dollar to spend on improving your business. Do you spend it on:

  1. a new logo
  2. an ad campaign
  3. improving your customer’s relationship with your company

Two years ago, Northwest Airlines redesigned their logo.

“I won’t forget, probably ever, the horrible way a flight attendant called Sigma treated me on a Northwest Airlines flight on Monday, but I honestly can’t remember their logo.” - Seth Godin